How do industries use digital asset management (DAM) solutions?

13 September 2021
Agboakiosime Imoudu

Digital asset management (DAM) helps your business organize, manage, and distribute digital assets like product images, videos, and logos. There’s a long list of industries that can benefit from DAM systems. Read on to find out how your business can take advantage of this digital solution.


eCommerce businesses use DAM systems to organize the creation and distribution of all kinds of content, such as videos and photos. With a DAM solution, your company can store all digital assets in a single repository from where your staff sends them out to departments and partners. By so doing, you ensure a consistent brand image.

Higher education

Universities and other higher educational institutions have large amounts of digital assets. They use DAM software to organize everything in a central location, a library if you like. This makes accessing and sharing files easy and fast. DAM systems also help reduce cases of lost assets. 


Healthcare organizations do not only use DAM systems to make the correct information available to their staff and the public, but they also use them to control access. In this fluid sector, information can change quickly. However, with DAM solutions, admins can swiftly update assets anywhere they are located online. 


Many companies in the manufacturing industry have palatable tales about how DAM systems transformed their relationships with their partners. Using DAM systems, manufacturing companies can set up a central location where their numerous digital assets are stored. 


The safety of digital assets is a priority for governments at all levels. DAM solutions enable government institutions to aggregate, store, and control access to digital assets. 


In this industry, speed is a valuable asset. Many clients look for agencies that guarantee top-quality and fast results. Smart agencies meet these requirements by using DAM solutions. 

Whether your organization belongs to the real estate, publishing, hospitality, technology, sports, or food industry, you can equally benefit from a digital asset management solution. For instance, Encodes management of digital assets can be adapted to suit the needs of a wide array of industries.